Artificial Intelligence in cinema customer service: Analysis of emerging benefits and risks. Society & Technology, [S. l.], v. 8, n. 4, p. 587–602, 2025. DOI: 10.51247/st.v8i4.662. Disponível em: https://institutojubones.edu.ec/ojs/index.php/societec/article/view/662. Acesso em: 15 jul. 2026.