Commercial strategies and customer loyalty in the essential goods retail channel: a multivariate statistical analysis applied in the province of El Oro, Ecuador. Society & Technology, [S. l.], v. 8, p. 1107–1119, 2025. DOI: 10.51247/st.v8iS3.37. Disponível em: https://institutojubones.edu.ec/ojs/index.php/societec/article/view/37. Acesso em: 27 jun. 2026.