Medición del impacto de la adopción del comercio electrónico en el desempeño financiero: un enfoque pls-sem de primer y segundo orden en empresas comerciales ecuatorianas
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https://doi.org/10.51247/pdlc.v6i2.517Palabras clave:
comercio electrónico, desempeño financiero, capacidades TIC, modelamiento de ecuaciones estructuralesResumen
Este estudio investiga el impacto de la adopción del comercio electrónico en el desempeño financiero de las empresas comerciales en Ecuador. Se utilizó un enfoque de Modelado de Ecuaciones Estructurales por Mínimos Cuadrados Parciales (PLS-SEM) de primer y segundo orden; se analizó datos de encuestas de empresas en la provincia de El Oro; el estudio evalúa la relación directa entre la adopción del comercio electrónico y el desempeño financiero. Los hallazgos indican que, aunque no se confirmó estadísticamente el impacto directo del comercio electrónico en el desempeño financiero, los factores que facilitan la adopción del comercio electrónico y las capacidades TIC son críticos para su implementación exitosa. Estos resultados son fundamentales para las empresas que buscan aprovechar las tecnologías digitales para aumentar su competitividad y rentabilidad. El estudio destaca las complejidades de adoptar estrategias digitales y sugiere un enfoque holístico para navegar el panorama de la transformación digital, proporcionando lecciones valiosas tanto para profesionales como para académicos en el campo de la gestión empresarial.
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Derechos de autor 2025 Javier Solano-Solano, David Zaldumbide-Peralvo, Emanuel Leite-Ferreira, Tulio Carrión-González
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