Business strategies in the digital age: an analysis of the use of social media in today´s Ecuadorian economy. Society & Technology, [S. l.], v. 7, n. 2, p. 192–204, 2024. DOI: 10.51247/st.v7i2.414. Disponível em: https://institutojubones.edu.ec/ojs/index.php/societec/article/view/414. Acesso em: 18 jun. 2026.