Medindo o impacto da adoção do comércio eletrônico no desempenho financeiro: uma abordagem PLS-SEM de primeira e segunda ordem em empresas comerciais equatorianas
DOI:
https://doi.org/10.51247/pdlc.v6i2.517Palavras-chave:
comércio eletrônico, desempenho financeiro, capacidades de TIC, modelagem de equações estruturaisResumo
Este estudo investiga o impacto da adoção do comércio eletrônico no desempenho financeiro de empresas comerciais no Equador. Foi utilizada uma abordagem de modelagem de equações estruturais de mínimos quadrados parciais (PLS-SEM) de primeira e segunda ordem; Foram analisados dados de pesquisas realizadas em empresas da província de El Oro; O estudo avalia a relação direta entre a adoção do comércio eletrônico e o desempenho financeiro. Os resultados indicam que, embora o impacto direto do comércio eletrônico no desempenho financeiro não tenha sido confirmado estatisticamente, fatores que facilitam a adoção de recursos de comércio eletrônico e TIC são essenciais para sua implementação bem-sucedida. Esses resultados são essenciais para empresas que buscam alavancar tecnologias digitais para aumentar sua competitividade e lucratividade. O estudo destaca as complexidades da adoção de estratégias digitais e sugere uma abordagem holística para navegar no cenário da transformação digital, fornecendo lições valiosas para profissionais e acadêmicos na área de gestão empresarial.
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Direitos de Autor (c) 2025 Javier Solano-Solano, David Zaldumbide-Peralvo, Emanuel Leite-Ferreira, Tulio Carrión-González
Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0.
