Comunicación política a través de redes sociales electrónicas (Facebook) y su impacto en la participación electoral de los jóvenes en Argelia
DOI:
https://doi.org/10.51247/st.v8i4.654Palabras clave:
comunicación política, redes sociales electrónicas (Facebook), participación electoral.Resumen
Este documento de investigación tiene como objetivo comprender el proceso de comunicación política a través de las redes sociales electrónicas en general, y Facebook en particular, y su impacto sobre la participación electoral. El uso extenso y generalizado de los medios sociales ha permitido que los candidatos electorales articulen sus ideas, principios y objetivos mediante la promoción de sus campañas electorales a través de Facebook. Esto ha afectado considerablemente al público destinatario y, en consecuencia, al nivel de participación electoral entre los jóvenes. Se destaca la importancia de emplear la comunicación política para promover una participación política positiva, en particular en el proceso electoral, que suele ser testigo de una intensa competencia entre los candidatos para obtener escaños. Por lo tanto, los candidatos son capaces de utilizar profesionalmente las herramientas de medios sociales para promover su plataforma electoral y llegar al mayor segmento posible de votantes.
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Derechos de autor 2025 Farek Said
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
