Construction of subjectivities in cognitive-informational capitalism: an analysis of digital activism
DOI:
https://doi.org/10.51247/st.v8iS1.566Abstract
This study analyzes the construction of subjectivities in the context of cognitive-informational capitalism, with a particular focus on digital activism as an expression of socio-political resistance. A qualitative methodology based on an empirical-analytical approach was used to explore the relationship between information and communication technologies (ICTs), the production of subjectivities and digital collective action practices. The results highlight how informational capitalism redefines the dynamics of power and control through digital platforms, where subjectivities are configured as both consumers and producers of content. In turn, digital activism emerges as a strategy that takes advantage of socio-digital networks to generate spaces of resistance and make social demands visible. However, this phenomenon also faces limitations imposed by algorithmic surveillance and corporate control. It is concluded that digital activism, although ambivalent, has the potential to transform power relations and expand opportunities for collective action in a globalized environment.
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