Investigation of the real estate market for the construction project of an urbanization in Chilcapamba, Cuenca

Abstract

Cuenca has had significant population growth over the last decade; Furthermore, the urban part has become very commercial, factors that influence the search for new spaces for urbanization. The objective of this descriptive research with a quantitative approach is to analyze the real estate market for the construction project of an urbanization in the Chilcapamba sector of the city of Cuenca. For compliance, the survey technique was applied to 138 subjects randomly selected from an estimated population of 116,718 inhabitants of the city of Cuenca. Among the main findings, it stands out that, although the majority of the residents surveyed require low-cost housing, there is a very important target that looks for other qualities when choosing a house or apartment, such as: security, tranquility and modernity. It is recommended to build the urbanization in the Chilcapamba sector, since the financial indices support it (Net Present Value of $8,269,169.01; Internal Rate of Return of 39.45% and Benefit Cost Index of $2.78).