El Exploring entrepreneurial orientation in Ecuadorian exporting companies: A PLS-SEM approach
DOI:
https://doi.org/10.51247/st.v8i1.454Palabras clave:
orientación emprendedora, resultados de exportación, pequeñas y medianas empresas (PYME), estrategia competitiva.Resumen
Este estudio investiga el impacto de la Orientación Empresarial (OE) en el desempeño estratégico de las pequeñas y medianas empresas (PYME) de El Oro, Ecuador, centrándose en el sector exportador. Utilizando el Modelo de Ecuaciones Estructurales por Mínimos Cuadrados Parciales (PLS-SEM), la investigación analiza cómo cinco dimensiones de la OE -innovación, asunción de riesgos, proactividad, agresividad competitiva y autonomía- contribuyen a la eficacia operativa de las PYME que participan en mercados internacionales. El análisis destaca que la proactividad y la agresividad competitiva son especialmente influyentes, subrayando su importancia para mejorar la postura estratégica de las PYME en entornos de exportación volátiles. Por el contrario, la autonomía muestra un impacto más modesto, lo que sugiere la existencia de posibles barreras externas e internas que podrían cercenar la independencia estratégica. Las conclusiones dilucidan el papel fundamental de las dimensiones específicas de la OE en la promoción de la adaptabilidad y el posicionamiento agresivo en el mercado, esenciales para el éxito en los mercados mundiales. El estudio no sólo proporciona información sobre la dinámica de la OE en el contexto ecuatoriano, sino que también ofrece implicaciones prácticas para las PYME que pretenden perfeccionar sus estrategias empresariales para navegar mejor por las complejidades del comercio internacional.
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Derechos de autor 2025 Jean Palomeque-Jaramillo, Emanuel Ferreira-Leite, María José Pérez-Espinoza, CAROLINA UZCATEGUI
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